MW Services Limited Review: Social Casinos and Legal Challenges
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MW Services Limited is based in Gibraltar and has been active in the social gaming space in the US since 2022. It was founded by Christian Colton and Richard Skelhorn, and it’s grown into a notable player in the industry.
MW Services Limited runs 3 major social casinos: WOW Vegas, Rolla and Metawin.us. WOW Vegas serves as the flagship brand and features a wide range of games and promotions.
The company has partnered with providers such as NetEnt, BGaming, Hacksaw Gaming, Big Time Gaming, Nolimit City and ICONIC21 which supplies live casino content. These partnerships suggest a level of credibility and access to top-tier content.
WOW Vegas has attracted attention partly through its marketing—celebrity endorsement from Paris Hilton, for instance.
More importantly, it has built a reputation with users. The brand has received over 11,000 reviews on Trustpilot, with an average rating of 4 stars or higher as per Sweepsio’s research.
According to LinkedIn data, the company employs between 50 and 200 people. Their tech operations are supported by Arena Entertainment, which operates out of London, Gibraltar and Malta.
Arena Entertainment also runs an internal development studio called Gladiator Studios, responsible for creating exclusive game titles for the platform.
MW Services Limited is currently involved in legal proceedings in Louisiana and Illinois. This is not unusual for companies in the sweepstakes space, where evolving regulations often result in lawsuits or compliance disputes.
MW Services Limited company info
Here's a breakdown of all the key details about MW Services Limited you'd want to know:
| Company Details | Information |
|---|---|
| Owner of | WOW Vegas, Rolla |
| Incorporation | Gibraltar (Company No. 120828) |
| Registered Office | 5-9 Main Street, Gibraltar GX11 1AA |
| Licenses | No traditional gambling license required (operates under US sweepstakes model) |
| Number of Employees | 51–200 |
| Financial Earnings | WOW Vegas revenue: $1M–$5M range |
| Social Casinos | WOW Vegas, Rolla |
What are the MW Services Limited casinos?
MW Services Limited owns and operates 3 sweepstakes platforms: WOW Vegas, Rolla and Metawin.us.
They all run legally in most US states using the free sweepstakes casino framework, where you play with virtual currencies like Gold Coins and Sweeps Coins.
GC are the play-for-fun token, whereas Sweeps Coins are the promotional currencies giving you the chance to redeem cash rewards.
WOW Vegas
Launched in 2022, WOW Vegas packs over 1,800 games from providers like Pragmatic Play, Betsoft and BGaming.
You'll find everything from slots like Joker's Jewels and Sugar Rush to live dealer games, slingo and even bingo. Upon registering, you’ll receive 250,000 WOW Coins (their GC equivalent) and 5 Sweepstakes Coins spread over the first 3 days.
WOW Vegas is legit — it operates in the majority of the US states and runs SSL encryption for security. With Paris Hilton as their ambassador and transparent terms displayed in the footer, they're not hiding anything.
Rolla
Rolla hit the scene in April 2025 as MW Services' newer venture, bringing 1,974 games to the table.
The casino features slots, shooting games and scratchcards from 31 providers including Pragmatic Play, Evoplay, RubyPlay and Hacksaw Gaming.
New players get an even more attractive initial no deposit bonus of 250,000 Gold Coins and 1 Sweepstakes Coin for 7 days, making a total of 1.75 million GCs and 7 SCs
Operating from the same Gibraltar address as WOW Vegas, Rolla Casino is built on the same legitimate foundation with clear 18+ restrictions and SSL protection.
Metawin.us
The newest social casino brand under MW Services Limited, Metawin.us Casino, is focused on crypto sweepstakes casino gaming. It was launched in November 2025.
For the time being, it grants new players with 10,000 Gold Coins and no Sweeps Coins. You can play online slots, live dealers, arcade fishing games and their exclusive titles developed by their in-house label MetaWin Originals.
The platform processes optional purchases and SC prize redemptions exclusively through crypto, such as Ethereum, Solana, Tether and Ripple. Surprisingly, Bitcoin is not supported.
MW Services Limited lawsuits
MW Services Limited is currently involved in two major legal cases that could significantly impact its operations.
In Louisiana, the Department of Revenue has filed a lawsuit seeking nearly $44 million in unpaid taxes and penalties.
The state claims that MW Services, along with VGW Holdings, failed to pay sales and use tax on purchases of Gold Coins and Sweeps Coins by Louisiana players.
In Illinois, a class action lawsuit alleges that WOW Vegas operates as an illegal online casino. The plaintiffs argue that the platform violates state gambling laws by offering unlicensed games of chance.
They are requesting the shutdown of WOW Vegas in Illinois, as well as compensation for affected players. MW Services Limited is named as the primary defendant in the case.
The company has also received cease-and-desist orders in connection with broader regulatory investigations into the sweepstakes casino industry. These actions reflect increased scrutiny of platforms that operate outside traditional gambling frameworks.
Notably, Rolla and WOW Vegas do not hold standard gaming licenses. Under the sweepstakes model, they are not classified as real-money gambling sites, which complicates how they’re regulated.
As of now, MW Services Limited has not made public statements regarding these legal matters. No settlements or final rulings have been issued.